Patek Philippe is due to opens its first US standalone today in partnership with jeweller Gearys, which will run the store on behalf of the Swiss brand.
The store will be located on Rodeo Drive in Beverly Hills, Los Angeles, and is set to house some Patek exclusives.
It is believed that the link-up with Gearys is the first franchise partnership for the luxury watch brand in the US. Gearys has sold Patek Philippe watches for a number of years in its own store, which is located on the other side of Rodeo Drive to the new Patek boutique.
Breguet, IWC, Cartier and Bulgari also have boutiques on the street.