South coast watch brand Nite has expanded its range with a new series which opts for traditionally styled pieces aimed at a fashion conscious consumer.
The Icon series gives the brand’s customers a bold alternative to Nite’s existing ‘tactical’ designs, offering 14 designs from a starting price of £300.
A variety of finishes are applied to the Icon’s 44mm, two-piece stainless steel case to complete the series. A large screw-down crown is positioned at 4 o’clock for comfort on the wrist and each watch is water resistant to 100m.
Tritium GTLS illumination in blue, green and orange, a standard Nite watch feature, is included on hands and indices and the Icon series is powered by Ronda quartz movements.
Nite Watches MD, Roger Green: “The focus for Nite in 2014 will be to expand the product range with more beautifully designed watches, offering our customers something new and different. We have been making high-quality watches that have been worn by military personnel, adventurers and extreme sports people for many years. Our new aim is to utilise the very same watch making technologies to produce watches that appeal to the more fashion conscious consumer; highlighting the clean, sharp designs that are reflected in these new models”.
The Icon series was launched yesterday and is available exclusive through Nite’s website.