TAG Heuer presented the second of five limited-edition Monaco timepieces that mark the icon’s 50th anniversary at this weekend’s Le Mans 24 Hour race and released a video of its creator Jack Heuer reflecting on its success.
Chad McQueen, a dead ringer for his father, Hollywood actor Steve McQueen, attended the launch.
The actor made the Monaco automatic chronograph famous after wearing it on the set of Le Mans, a movie centered around the famous French motor race.
Mr McQueen was joined by five-time winner of Le Mans and driver in the movie Le Mans, Derek Bell; actor, race car driver, and TAG Heuer brand ambassador Patrick Dempsey; and race car driver, Formula E Champion 2017–18 and brand ambassador Jean-Éric Vergne.