Maurice de Mauriac is supporting breast cancer awareness charities this month with the release of a special edition of its L3 chronograph in cherry blossom pink. And it has engaged Andrea Petkovic, a seven-time WTA tennis tournament winner, to model it.
During the month of October, 20% of the L3 Cherry Blossom sales will be donated to the Zurich Cancer Foundation.
“The L3 Cherry Blossom is a logical development of our best-selling L3 Sees Red”, says Leonard Dreifuss, design director at Maurice de Mauriac.
“Instead of the red sapphire glass, we used a sapphire glass in soft pink and then chose both a pink dial and a pink strap to reinforce a statement: Think Pink!”.
The manual-wound L3 chronograph was launched last Fall as a 40.5mm steel watch housing a Concepto C8100-M movement.
It is on sale this month for CHF 4,400.
“The L3 Cherry Blossom should be a statement for anyone who wants to encourage those affected by cancer, as well as those who want to fight the disease,” says Maurice de Mauriac CEO Massimo Dreifuss, who adds that the business is also introducing an automatic version of the L3.
