Survivalist, Scouts leader and media entrepreneur Bear Grylls has been unveiled as the new face of Luminox watches.
The partnership draws attention to the indestructible nature of Luminox timepieces, a quality that has also made them official partners for the likes of America’s Navy SEALs.
“It’s incredibly important to me to work alongside world class trusted partners and Luminox have proved that and more,” says Mr Grylls.
“I’ve been wearing Luminox since my early adventuring days, so it’s great to now be a part of the family. The rugged watch range has been carefully crafted featuring multi-functional design and state of the art materials – set to inspire and encourage the adventurer in everyone – men and women, boys and girls, outdoor novices and experts.”
A new family called Luminox X Bear Grylls, which the adventurer helped to design, launches this month. There are models designed for use on sea, land and in the air, all made from Carbonex a trademarked material that is light but extremely tough.
An extension to the line launches in August with watches made from stainless steel.