Scott Cassell, brand ambassador for Luminox, has been awarded the Brand Personality award by the International Brand Laureate – dubbed the Grammy Awards for branding – for his continued work focused on the oceans.
Cassell is an expert military operative, a Counterterrorism Combat Dive Instructor to the Special Ops community, a combat medic, a MedEvac flight instructor in the Army National Guard and most recently a commercial diver and film maker.
He has been a brand ambassador for Luminox for a number of years and in support of the announcement Luminox has launched an updated version of its Colourmark divers’ timepiece.
Cassell’s initiatives to protect sea life and the oceans are said to have helped him earn the Brand Personality gong after the International Brand Laureate recognised “his contribution to society [through] improving the sustainability of the ocean’s ecosystems, protecting and nurturing them for future generations”.
Luminox says it is proud to work with Cassell, supporting his work through sales of special edition watches including the new 2012 3054 Colormark Special Scott Cassell. Proceeds from the sales of the watches support the Undersea Voyager Project.