It is only three years since Artel Rotec was founded in Los Angeles by watch obsessive and collector Matt Roknipour, and already his brand is making a foray into Europe with an appearance at this month’s WATCHPRO Salon.
It was a life-long dream for Mr Roknipour to combine turn his three passions — watches, cars and fashion — into a business.
The first fruit of that passion and hard work is the V series, which he describes as a functioning piece of Swiss-made art.
Only 100 are being made, with British watch lovers getting their first chance to see them at WATCHPRO Salon from November 11 to 12.
Artel Rotec V series watches are made from a single block of high grade carbon, bringing a sporty aesthetic to the light and strong tonneau-shaped cases.
It uses a self-winding, partially skeletonized Swiss movement with in house design touches and customisations.
The dial has central hours and seconds hands. It shows the date at the point where two numbered wheels converge at the top of the dial, has a small seconds sub dial at 9 o’clock and a power reserve at 6.
It measures 46.5mm by 41mm and is 14mm tall on the wrist. It is sold with a choice of rubber or leather/nylon straps.
Predominately black on black in style, there are three versions of the V series with accents in blue, red or gold, all priced at $2,900.
WATCHPRO Salon 2022 exhibitors and partners
WATCHPRO Salon is a showcase of prestige watchmakers where collectors, brands, retailers and press meet in 5-star luxury.
Back for a second time after a sensational debut in 2021, the two-day event takes place from November 11 to 12 at The Londoner, one of the capital’s most spectacular 5-star hotels on London’s Leicester Square.
Exhibitors & Partners at WATCHPRO Salon 2022:
