Kronaby earns listings with John Lewis and Smartech within Selfridges


Connected watch business Kronaby has secured a listing at a number of John Lewis department stores as well as online at Johnlewis.com.

The retailer will offer all of Kronaby’s 20 bestselling models.

The Swedish firm has been growing its UK presence this year with a full time team of three covering the country. It was also accepted as a supplier to members of The Company of Master Jewellers — a buying group for independent jewellers.


“Kronaby is delighted to be working with a retailer that will be able to enhance the ‘connected not distracted’ story,” the company says.

From September a capsule collection of four Kronaby hybrid watches will also be available in Selfridges at its Smartech concession. Smartech runs concessions in some of the world’s biggest department stories, including Selfridges in London and Manchester, selling a range of consumer electronics and connected devices.


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