Jaeger-LeCoultre produces exclusive Reverso for The Watch Gallery

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Jaeger-LeCoultre has produced an exclusive limited edition Reverso for men that will go on sale only at The Watch Gallery, and carries a lacquered dial in the same blue colour as the retailer’s logo.

The two companies worked together on the watch, limited to 30 pieces, which has been created as part of the Reverso’s 85th anniversary that is being celebrated in 2017.

The Reverso was first made in 1931 when, according to folklore, a British army officer who had broken the glass of his watch during a polo match in India, challenged Jacques-David LeCoultre to create a model sufficiently robust to survive a polo match unscathed. Mr LeCoultre’s solution was the watch that can be flipped over so only its case back is exposed.

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Its success as a sports watch was soon eclipsed as stylish editions were created that appealed more to fashion-conscious men and women, particularly fans of Art Deco design that became a signature look for the Reverso.

The limited edition produced for The Watch Gallery is a Grande Reverso Night & Day equipped with an automatic Calibre 967B. The case back is blank, and can be engraved for each customer.

Adrian Maronneau, director of buying & merchandising at The Watch Gallery tells of his own story, is delighted to be part of the 85th anniversary celebrations.

“I’ve been relentless (some might say obsessed) in trying to convince Jaeger-LeCoultre to produce a limited edition for many years and it gives me immense pleasure to introduce our Jaeger-LeCoultre Reverso  The Watch Gallery limited edition. With its distinctive blue dial and limitation of only 30 pieces, the watch combines understated elegance with striking rarity,” he says.

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Rob Corder

The author Rob Corder