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IWC partners with British menswear brand Orlebar Brown

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Orelabar Brown’s resort wear draws inspiration from an imagined 1960’s poolside utopia. Think JFK and Jackie O lounging on deck just off the French Riviera or Palm Beach.

IWC is hoping to capture some of that essence with watches that will appeal to the OB customer’s passion for the finest details and retro chic.

The first watch from the partnership is a Portugieser Yacht Club Chronograph Edition Orlebar Brown that is launching alongside the clothing brand’s new nine-piece collection of resort wear.

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It comes in a stainless steel case with a marine-blue dial with white and red accents, a combination often used in Orlebar Brown’s product range.

Inside is an IWC-manufactured calibre 89361 flyback chronograph movement with a power reserve of 68 hours.

The nautical chronograph is worn on a blue rubber strap with textile inlay.

“IWC and Orlebar Brown are united by the passion they feel every day for craftsmanship, innovation and quality. Orlebar Brown has reinvented sporty, elegant leisurewear and has proven with its unique, tailored approach that men can also look good in casual outfits. The company is one of the most innovative in its sector and continues to set high standards when it comes to comfort, quality and functionality,” says Christoph Grainger-Herr, CEO of IWC.

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Tags : IWC
Rob Corder

The author Rob Corder