Delray Watch's specialist Youtube promotions draw in different breed of customers.
IN MAG
Tomorrow, August 7, is China's Qixi Festival, the republic's equivalent to Valentine's Day, and a huge shopping day for the nation.
In a world where consumption is increasingly moving online, how should the performance of physical retail stores be measured? What metrics make sense in a retail landscape that is seeing double-digit, compounded growth in ecommerce, while brick and mortar stores struggle to eke out single-digit lifts? Doug Stephens, author and founder of consultancy Retail Prophet, argues that brick and mortar stores are worth far more than the bottom line profits (or losses) they generate.
Roger Dubuis and its new CEO, Nicola Andreatta, is reaching out to a global audience from its new boutique on Old Bond Street in London. in conversation with WatchPro’s Alex Douglas, Mr Andreatta explains how he is in a trade-off between visibility and exclusivity but remains set on making a mark and expanding in the US market in the coming months.
Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.
What does the world's best-know luxury watch influencer think is coming next and how will it affect our industry?
After a decade of growth through wholesale, the Anglo-Danish watchmaker is now building direct relationships with customers.
WatchPro captures a snapshot of how Omega promoted its association with the Apollo 11 mission in 1969 and now.
Following on from Omega’s recent bettering of Rolex’s 59-year deep dive record, there’s no better time to revisit exactly how deep-sea diving watches first came about, looking at the major milestones witnessed throughout history.
It was far from a foregone conclusion that Watches of Switzerland’s IPO in the first week of June would get away smoothly. The retail landscape is cratered, UK politics is broken and the group’s massive dependence on Rolex was a risk factor for investors. Here is the story of what happened next.