ID Genève has earned B Corporation certification.
B Lab, a global foundation with the mission to transform the economy for the benefit of individuals, communities, and the planet, stands as a leader in economic and systemic change.
B Lab Switzerland, a part of this global initiative, actively develops standards, laws, and tools to assist companies in measuring and enhancing their impact.
Facilitating companies in the B Corp certification process, B Lab Switzerland also oversees national engagement programs, such as the Swiss Triple Impact program and the Swiss Boards for Agenda 2030 alliance.
Presently, the Swiss B Corp community comprises over 100 B Corps, and globally, more than 7,700 companies in 92 countries and 161 industries are Certified B Corps.
Originating from the principles of the circular economy and recognised as an ‘impact native’, ID Genève positions itself as a pioneering Swiss watch brand committed to verified social and environmental performance, transparency, and accountability.
The B Corporation certification, renowned for its holistic assessment of a company’s social and environmental impact, signifies a milestone for ID Genève.
The brand, known for its dedication to eco-innovative timepieces – as well as its influential backers that include both Watches of Switzerland Group and Hollywood A-lister Leonardo DiCaprio – is poised to lead positive change within the watch industry by showcasing the possibility of designing and developing products that respect communities, biodiversity, and the environment.
Setting B Corp apart is its comprehensive evaluation of a company’s entire social and environmental performance, transparency, and accountability.
Throughout the certification journey, ID Genève, in collaboration with consulting partner Movo, meticulously assessed the impact of its activities on stakeholders, including suppliers, customers, and the environment.
Jonathan Normand, Executive Director of B Lab Switzerland, warmly welcomed ID Genève Watches to the community of certified B Corporations, highlighting the brand’s commitment to advancing sustainability across its entire value chain and the wider industry.
Normand commended ID Genève’s emphasis on circularity as pivotal to fostering an inclusive and regenerative economy.
In return, co-founder of ID Genève Nicolas Freudiger expressed pride in achieving B Corp certification after 18 months of hard work, emphasising the brand’s role as a pioneering Swiss watchmaker leading industry change.
Movo Partners, the consulting firm guiding ID Genève through the certification process, expressed excitement at contributing to this milestone.
Movo founder and CEO, Sébastien Cretegny, said that he has hopes that ID Genève’s recognition will pave the way for other watch companies to embrace the positive impact of the B Corp framework within the industry.
From ID Genève’s standpoint, the opportunity to join a community of like-minded companies with a shared vision for promoting business as a force for good is the main attraction of the certification. The brand aims to share best practices and insights gained on its sustainable journey to encourage others in the Swiss watch industry to adopt the principles of the circular economy.
