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HorologiCon event promises to drag watch shows into the modern era

Horologicon

New York will host a brand new watch event in September when the first Horologicon opens its doors to collectors, enthusiasts and industry executives.

It is being described as a consumer festival of watches and horology, and has already received support from Grand Seiko, Oris, Frederique Constant, Alpina, Farer Universal, Fiona Krüger Timepieces, and Watches of Switzerland, according to the show’s organiser.

It runs September 6-8 in New York, and the team behind the event is already promising to bring the concept to London in 2020 and Singapore in 2021.

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Participating watch brands are being encouraged to be far more accessible to the public than is the case at Europe’s major shows, although details of how this will be achieved remain vague.

HorologiCon founder Dan Read.

“We really feel the industry is prime for evolution,” says HorologiCon founder Dan Read. “Consumer expectation has swelled, and an increasingly saturated market creates endless noise. Watch brands and consumers, both existing enthusiasts and new customers, need a platform to interface on – a hybrid of a trade show and a selling show – that widens the point of entry. We’re banking on the creation of memorable, lasting experiences and interactions to hold the key to that necessary connection.”

New York’s HorologiCon 2019 will be limited to hosting 100+ brands and suppliers with over 8,000 attendees.

HorologiCon is the creation of LeftField Media, a boutique event business owned by Topalian and Clarion UX, a division of London-based Clarion Events, which runs more than 200 events worldwide.

Tags : HorologiConwatch exhibition
Rob Corder

The author Rob Corder

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