Tim Hayden, owner and founder of British micro brand Hagley West, is hoping to build on growing enthusiasm for its watches in the United States by relocating to the East Coast.
The company will turnover around $1 million this financial year, and reports a significant increase in US sales thanks to social media campaigns #loveyourjourney and #FindTim challenges.
“Basing ourselves on the east coast, initially in Brooklyn, NY, from February for an extended period of time provides a big opportunity to travel more easily across US states,” Mr Hayden says.
“I’ve loved the US visits we’ve done already and we’ve seen some incredible success from these trips so far. However, I’ve often felt we haven’t had quite enough time to meet people and travel to more of the places we’d like to. This extended visit will afford us those opportunities.”
The direct to consumer watch business sells a broad collection of watches from divers and pilots to chronographs and dress watches, all priced at around $100.
