DJ and producer Tiësto will continue to collaborate with Guess on an expanded range of menswear, womenswear and accessories, building on their current timepiece partnership.
The fashion and lifestyle brand will also continue to sponsor Tiësto performances around the world.
Paul Marciano, chief executive and creative director for Guess, Inc., said: “Tiësto understands the Guess lifestyle so well. To extend this collaboration to more categories was an easy and a fun choice.”
The Guess brand launched a timepiece in collaboration with Tiesto in 2012. The limited-edition 45mm timepiece was launched in Guess stores and its partner department stores and specialist retailers. The gunmetal PVD stainless steel timepiece had an oversized crown, patterned dial and an electric blue seconds hand, with the Tiesto logo decorating the caseback.
"I’m excited because I learned so much from the first collection and put all that experience into the second collection to create amazing new pieces,” said Tiësto. “It’s especially exciting to grow the second collection by adding more pieces and accessories," he added.
