Gerald Charles will use WatchPro Salon to introduce autumnal versions of its Maestro 2.0 Ultra-Thin automatic and Maestro 3.0 chronograph in 18ct rose gold cases with chocolate brown sunray dials.
It is the first time the brand has used this colour of brown in core collection watches, and they will sit alongside sumptuous dials in black, white, grey, beige and blue.
The two new references are powered by automatic movements made and customised for Gerald Charles by Swiss partner Vaucher Manufacture Fleurier.
The Maestro 2.0 Ultra-Thin uses the 3.7mm thick GCA 3002 3-hand with date movement while the chronograph contains the GCA 3022/12, which stands 6mm tall.
Both have 50 hour power reserves and are protected against shocks of up to 5G.
This puts the Maestro watches in the sport luxury category, a personality enhanced by the use of chocolate-coloured rubber straps with a Clous de Paris pattern.
For those being introduced to Gerald Charles for the first time at WatchPro Salon, they will learn how the brand was established by the late Gérald Charles Genta, who designed the original Patek Philippe Nautilus and Audemars Piguet Royal Oak, to create watches as a family business using ideas that other brands might not have brought to life.
It was founded in 2000 but sold to its current owners in 2003. Mr Genta tayed on as its designer-in-chief until his death in 2011.
The new chocolate brown Maestros are priced at £29,600 for the Ultra-Thin automatic and £36,100 for the chronograph.
WatchPro Salon 2023
Gerald Charles is appearing at WatchPro Salon among a line up of around 40 prestigious brands and a carefully curated lounge of pre-owned businesses.
The event takes place at The Londoner Hotel on Leicester Square from November 10 to 11.
The ever-expanding exhibitor list of watch brands and prestigious certified pre-owned traders includes:
ARCANAUT | AWAKE | BALL WATCH | BIANCHET | BMW EXPERIENCE LOUNGE | BLOOMBAR | BROOKLANDS WATCH COMPANY | CYRUS | CZAPEK & CIE. | DUCKWORTH PRESTEX | EDWARD CHRISTOPHER | EBAY | ELLIOT BROWN | GERALD CHARLES | HERBELIN | IKEPOD | ISOTOPE | LUMINOX | MERAUD WATCHES | MOLEQUIN | ORIENT | OUT OF ORDER | PERRELET | QLOCKTWO | ROBOT WATCH | SEIKO | SHERPA | SINN | SQUALE | TEMPUS LORD | THE WATCH REGISTER | THE DEVOY GROUP | THE DIAMOND BOX | VAN BRAUGE | VICTORINOX | WATCHES OF KNIGHTSBRIDGE | WOLF | YEMA WATCHES | ZEITWINKEL | ZODIAC