A new limited edition Elliot Brown and Land Rover watch is to be put to the ultimate test by adorning the wrists of four students taking part in a charity rowing challenge.
Elliot Brown has partnered with Land Rover to create a new limited edition watch, The Land Rover x Elliot Brown Holton Professional, which will be available from this autumn.
The new timepiece is currently being put through its paces by Exe Endurow,a team of four university students who are rowing 2,000 miles unassisted in the GB row challenge to raise money for the British Red Cross and JustOneOcean.
Ian Elliot, co-founder Elliot Brown Watches, said: “Having worked with Land Rover to create a very special watch, when team Exe Endurow told us they were raising money for the British Red Cross it felt entirely natural that we should all work together and with our combined effort we hope the team smash their fundraising target, whilst keeping good time, as they endure everything mother nature throws at them.”
The Land Rover x Elliot Brown watch is based on the original Elliot Brown Holton Professional watch that was developed with a specialist branch of the UK armed forces.
Each watch must pass three separate pressure tests using air and water before being approved and provides water protection up to 200m. Case and strap bars are made from marine-grade 316L stainless steel and sapphire crystal glass.
The precision Swiss quartz movement is housed inside a proprietary shock protection system, which can survive the impact of a 3kg stainless mallet which imparts a force of about 5000G.
The Land Rover x Elliot Brown watch will be available as part of Land Rover’s Above and Beyond collection of technical clothing and equipment, priced at £499.