Elelock says it is signaling its support for physical stores by sponsoring WATCHPRO’s special publication, The World’s Greatest Showrooms.
The publication is being distributed this month with WATCHPRO and its sister publication Professional Jeweller and online at both websites.
Elelock managing director Chrys Chrysostomou says it is critical in an era of discerning consumers for brands and retailers to provide exceptional in-store experiences.
“In these times of social media and advertising allowing brands to showcase their style, values, and product to prospective clients 24/7, it has never been more important for physical retail spaces to deliver their image on the high street,” he says.
Creating the right environment is a design and technical challenge, but the results of getting it right is invaluable.
“Monobrand boutiques are able to welcome clients using their familiar and distinctive branding, and then exceed the customer’s expectations through lighting, layout, and product placement to ensure the visitor is both engaged and informed,” Mr Chrysostomou suggests. “Rather than being overwhelmed by choice, customers can instead be guided through the options within their favoured brand knowing that all products on display offer the quality they desire, resulting in a comforting and cohesive shopping experience,” he adds.
Watch and jewellery showrooms have a natural need to ensure products are safe and secure, without security measures detracting from the customer experience, which is where Elelock excels.
“Careful store design and the adoption of innovative technologies such as electronic locking can enhance the buying experience for customers viewing multiple products whilst improving service and making the process of an important, and often emotional, purchase more satisfying,” Mr Chrysostomou describes.
Elelock designs and manufactures electronic locking solutions with a range of effective security products, many of which are exclusive to the company.
Find out more at Elelock.com
