Rotary saved its most important watch launch of the year for November’s Remembrance Day events, which were particularly poignant this year as they took place 100 years after the end of the First World War.
The British watchmaker, founded in 1885, has a proud history of working with the military, and was an official supplier to the army in World War II.
Its limited edition watch has design details that commemorate the centenary year with the 11th hour and the 11th day coloured red. The Royal British Legion’s poppy symbol is used on the dial at 12 o’clock and on the crown.
From every sale of the watch Rotary donated £12.50 to Royal British Legion, and the watch has a ‘Thank You’ logo from the armed forces charity on the reverse of the watch.