Studio Underd0g is arguably the hottest watch brand in London today. Its creator, Richard Benc, is a qualified designer with a love of horology who gambled on launching his own business in the first months of the pandemic in 2020 and sold out his first collection almost immediately.
The Studio Underd0g name is both a description of his design studio working environment and the plucky David versus the Swiss watchmaking industry Goliath.
As an underdog, Mr Benc decided he had to stand out with radical timepieces rather than just a small tweak on mainstream sports watches, which is why the Bicompax range has such striking colour combinations and textured dials.
It is as if they are made for the sort of collectors that give nicknames to watches like the Hulk, Pepsi or Smurf, although Mr Benc got ahead of the name game by providing his own: Mint Ch0c Chip, Desert Sky, Watermel0n, and Go0fy Panda. The watches use a Seagull ST-190 hand wound chronograph movement.
The first Studio Underd0g watches were only available on a pre-order basis, and sold out fast. Demand is running so far ahead of supply on these watches, they could be trading way above their retail value very soon.
Click here to book WATCHPRO Market tickets.
WATCHPRO Market 2022
WATCHPRO Market is a two-day retail event, taking place at The Truman Brewery – East London’s revolutionary arts, street food, entertainment and media quarter, home to a hive of creative businesses as well as independent shops, galleries, markets bars and restaurants.
There are two editions in 2022 – a Spring/Summer event 13-14 May and a Christmas show 2-4 December.
Click here to book WATCHPRO Market tickets.
Confirmed 2022 exhibitors and partners include:
AERAÂ |Â AUDRIC WATCHESÂ |Â AVI-8Â |Â CHARLIE PARISÂ |Â CIRCULAÂ |Â CULEM WATCHESÂ |Â ENCELADEÂ |Â GIULIANO MAZZUOLIÂ |Â HANHART|Â HAWCHESTER LONDONÂ |Â IKEPODÂ |Â KOIAÂ |Â MICHEL HERBELINÂ |Â OLIGOÂ |Â QLOCKTWOÂ |Â STUDIO UNDERD0GÂ |Â THE WATCH STANDÂ |Â SEQUENTÂ |Â SPINNAKERÂ |Â SWISS CAPSULEÂ |Â LORIERÂ |Â NITE WATCHESÂ
Click here to find out more about WATCHPRO Market.
