Minimal timepiece brand Danish Design will use its appearance at The Jewellery Show to launch its first 15 new watches for 2013, a quarter of the total 60 it is expected to launch in the coming year.
Among the new lines are chunky men’s chronographs with bright red and blue detailing and metallic crowns, and three new slick ceramic watches with leather straps.
The brand’s designs are restrained in their use of colour, making Danish Designs a streamlined collection that will stand out alongside colourful fashion watches or steel sports watches.
The Jewellery Show, held at the NEC in Birmingham, will open on Sunday.
