Rolex has declined to comment on suggestions that production of its GMT Master II with a Pepsi bezel is proving problematic, and the reference may be discontinued next year.
Rumours have been circulating on forums for months that the failure rate for the manufacture of the iconic blue and red 24 hour bezel for the GMT is so high that Rolex will cut the watch from its catalogue.
Rolex did not respond to questions from WatchPro relating to the suggested manufacturing issue, which arose as secondary market dealers said they had seen a drop-off in new Pepsis being flipped.
The price of the Rolex GMT Pepsi rocketed last year to a peak of almost $29,000 before slumping to around $19,000.
The price is significantly higher than the Rolex GMT Batman ($15,280), according to Subdial, suggesting rising demand, falling supply, or both.
