Citizen’s sponsorship of Aviva Premiership Rugby reaches finale tomorrow

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The Aviva Premiership Rugby final between Exeter Chiefs and Saracens takes place tomorrow, May 26, and official timekeeper Citizen is using the event raise its profile to an audience of millions watching at Twickenham, on BT Sport, online and across social media.

During the countdown to the final, Citizen has been running a competition online and via social media for the chance to win a Citizen timepiece as well as a Premiership Rugby signed shirt.

At the final one spectator will be picked at random, shown on the big screen, and then given a Citizen watch and a signed rugby shirt.

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Citizen will also have a homepage takeover on the Premiership Rugby website, as well as featuring on the 12 Premiership Rugby Club websites’ and the Aviva Premiership Rugby social media and email channels.

The campaign aims to reach over 2.5 million rugby fans across all digital platforms, not to mention the 82,000 fans at Twickenham who will see Citizen’s perimeter boards and screen advertising.

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Rob Corder

The author Rob Corder