Just a few short years ago, colour was something that didn’t really belong in the watch world beyond a few freakish niche designs.
Black, white and silver dials remained the standard, while navy blue and British racing green were seen as flamboyant and showy alternatives.
But then in the late 2010s came the rainbow revolution and suddenly horology opened itself up to a bright new world.
Unfortunately, many timepieces in the colourfield often come with a large price tag to match, so when a collection of eye-catching wrist candy with an accessible price point appears on the market, it is universally welcomed.
And that is exactly the case for Citizen’s NJ015 Automatic ‘Tsuyosa’ range.
Although the Tsuyosa – meaning strength in Japanese – has actually been available for a while now, July marked its official launch in the UK market and the start of a summer of soaraway sales.
According to Citizen, the reaction to the watch from around the world has been incredible and its reception in the UK has so far been rapturous.
Bringing together many elements that are perfectly on-trend, the Tsuyosa is a 1970s-inspired steel sports watch with an integrated bracelet.
The brushed and polished case measures a unisex 40mm.
Each link of the steel bracelet is curved making it more ergonomic and comfortable to wear, and the centre links, as well as the bezel, are polished for a more luxurious look.
The crown is set at the 4 o’clock position, which gives the watch a slimmer appearance, making it suitable for wearing on any occasion and with most dress codes, while the sapphire crystal ensures a durable finish.
The unique charm of the watches, however, lies in the pop dial colours that Citizen has adopted – from sunshine yellow and turquoise to royal blue, forest green and, of course, the staple black.
Each dial has a subtle sunray finish and is adorned with simple baton-style indices and a date window at 3 o’clock that features a magnifying lens.
Powering the Tsuyosa is an in-house Citizen automatic Cal. 8210 movement with approximately 40 hours of power reserve.
The movement can be viewed via the exhibition caseback.
Available now, the Tsuyosa collection can be bought for £299 from retailers nationwide.
