Increasingly affordable prices for Swiss-made automatic movements is underpinning an emerging trend for traditional watches aimed at younger customers.
Calvin Klein is the latest fashion brand to announce a mechanical timepiece in the form of the Swing, a skeletonised model with high end watchmaking hallmarks including front and back sapphire glass to expose the movement.
The watch launches this autumn in the UK in a limited run of just 1,999 pieces.
It will be seen for the first time at International Jewellery London, which takes place from September 2-4 at London’s Olympia.
“Swing is a fusion of radical modernity and Swiss traditional engineering. Inspired by the beauty of the automatic movement, the sapphire glass and the transparent back case become even more powerful when combined, creating a hallmark of distinction,” Calvin Klein, a Swatch Group watch brand, says.
The watch houses an ETA 2841-1 movement and will sell for £549.