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Bulova launches CURV collection with Britain’s Got Talent singing star at IJL

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Bulova Watch Company marked its debut appearance at the IJL jewellery and watch exhibition this week by inviting English singer/songwriter and previous Britain’s Got Talent contestant Calum Scott to perform for visitors.

This was a joint celebration to mark both the launch of the new CURV Collection (pictured) which debuts in the UK this month, and also Bulova’s three-year partnership with The Recording Academy announced in June this year.

Calum Scott performed five songs on the IJL catwalk, which was sponsored by Bulova.

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Bulova has always had a direct correlation with the world of music and currently supports The Recording Academy, which runs the Grammy Awards.

Bulova CURV 98A161

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