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Bulgari hosts star-studded London Fashion Week party to celebrate its Serpenti Seduttori watches

Jean-Christophe Babin and Fabrizio Buonamassa.

Bulgari hosted a star-studded dinner and concert at London’s Roundhouse live music venue at the weekend to present its Serpenti Seduttori women’s watch collection to a London Fashion Week crowd.

Guests were shown three new styles of the Serpenti Seduttori, one with a steel case and bracelet and two models with a steel case and bracelet and rose gold bezel where one is adorned with diamonds and the other comes without.

London Fashion Week has plenty of choice for celebrities, press and fashionistas looking for a good night out, but Bulgari cut through by putting on an exclusive performance from BRIT Award-winner Ellie Goulding and a set from DJ Heron Preston.


Bulgari CEO Jean-Christophe Banin (pictured top with Bulgari director of watches design Fabrizio Buonamassa) hosted the night, which attracted British and international celebrities, media and influencers including Lily Aldridge, Lily James, Naomi Scott, Laura Harrier, Lucy Boynton, Carey Mulligan, Hikari Mori, Lady Kitty Spencer, Lady Amelia Windsor, Maya Hawke, Anna Cleveland, Sabrina Elba, Julia Restoin-Roitfeld, Hiba Abouk, Emilia Schüle and Daniel Lismore.

Gold was the overwhelming colour of the night, a nod to the Serpenti Seduttori collection that has used yellow, rose and white gold over the years.

If guests at the Roundhouse wanted to get a more intimate presentation of current and historic Serpenti watches, they could head over to Bond Street where Bulgari turned over the majority of its jewellery and watch showroom to the collection.



Bulgari celebrates history of its Serpenti watches and jewellery with Bond Street exhibition


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