Watchmaking can so often be about solving timekeeping challenges of the 18th century, but award-winning American business Brew Watch Co. has more of a 21st century issue in its sights.
Fresh from winning American Watch Brands of the Year at the WatchPro Awards in New York City, the company’s owner and designer Jonathan Ferrer has introduced the Brew Metric Chronograph Extraction Timer, a watch that counts the seconds required to make a perfect barista coffee shot.
The concept came to Mr Ferrer at his local coffee shop, where he noticed baristas starting a digital timer to ensure a perfect brew.
“Why not design and create a wearable, mechanical shot timer?”, Mr Ferrer thought. “It’s about creating a tool that will boost both your style and the taste of your espresso,” he adds.
There are two models in the range, one with a silvery white dial, the other in dark blue.
Both come in 36mm x 41.50mm cushion shaped cases with integrated steel bracelets.
Dials have a central chronograph hand, which circles a split seconds track on an internal bezel that is colored at the 25 to 35 second range.
The dials are arranged with a date at 4.30, small seconds at 6 o’clock and a 60 minute chronograph counter at 10.
They are powered by a Seiko VK68 Meca-Quartz Hybrid chronograph movement with accuracy of +/- 15 seconds.
They are on sale now for $450 at the Brew Watch Co. online store.
