British watch brand Bremont is set to open its first ever standalone store in London at the end of this month.
The boutique will be located on the city’s South Audley Street in Mayfair, next to luxury stores such as Marc Jacobs and Purdey. The shop will open officially on June 25.
The brand has described the shop as having a “club-like atmosphere” and the store will also feature its own bar.
Bremont co-founder Giles English said: “As a British company we felt we needed a showcase to promote ourselves to visitors from all around the world. The boutique will be more than a traditional watch store. There will be an explorers club based from there, a considerable watch library and it will also be the only place in the world to see unique items like the Bremont B-1 Marine Clock.
“It is never an easy decision to launch your own boutique, but when we were approached by Grosvenor regarding the location there was no hesitation. We felt it was perfect for our brand.”
Bremont launched in 2007 and has since branched out worldwide into the US and Asian markets as well as building up a solid following in its domestic market. This year the brand was awarded Luxury Watch of the Year in the WatchPro Watches of the Year with the editorial team describing winning watch The Victory as “a unique and spellbinding timepiece”.