Bremont has become the official timing partner of the world’s most prestigious sailing race, the America’s Cup.
For this 35th edition of the race, Bremont will also be the official timing partner of the defending champions, Oracle Team USA which will see Bremont produce a series of sporting timepieces.
Bremont timekeeping will also be present throughout the international television broadcasts as well as on the race course with the Bremont logo featuring on the Oracle Team USA catamarans.
The America’s Cup is renowned as the oldest trophy in international sport, having first taken place off the south coast in 1851. Today the competition is known for its cutting-edge catamarans, its world-class crews and the phenomenal costs of running a team.
As children Bremont co-founders Nick and Giles English lived on a sailing boat built by their father Euan English, who inspired his sons with a knowledge of aviation, yacht construction and clock manufacture, which eventually led to the establishment of Bremont in 2002.
Giles English, who studied as a naval architect, said: “Nick and I grew up with both flying and sailing in our blood, so it’s a dream-come-true that Bremont has the opportunity to support and promote the amazing story of this world- famous race, the America’s Cup. We are honoured to be involved in this prestigious event with such historical importance”.
It was a crossover of principles that fit both aviation and sailing performance – the catamarans are frequently lifted out of the water, flying over the waves – that led to Bremont becoming the event’s official timing partner. Oracle Team USA Skipper Jimmy Spithill even decided to earn his pilot’s licence to gain a greater understanding of aerodynamics.
He said: “It’s interesting how many people in the sailing world are into flying. There’s a natural crossover. I find when you do other sports where there are similarities, that’s where you really learn stuff or stimulate ideas”.
“I can tell instantly that these guys [Nick and Giles] are into it and this is really important to them just as it is to us. Thanks to their backgrounds and interests I really see it being a strong partnership.”
The America’s Cup World Series begins in July in Portsmouth, followed by the America’s Cup Qualifiers and Play-Offs leading up to the dramatic 2017 final in Bermuda.