Brad Pitt did not become one of history’s most bankable movie stars because he is unable to take direction.
So it is little surprise that he nailed the notoriously difficult art of showing off watches you are paid to wear while on the red carpet at the Cannes Film Festival.
Mr Pitt is a Breitling Cinema Squad, which means he appears in advertisements and makes personal appearances in support of the brand.
Which is why he attended the Cannes Film Festival premiere of the latest Quentin Tarantino film Once Upon A Time In Hollywood wearing a Breitling Premier Norton Edition.
Breitling CEO Georges Kern was also at the premiere and at Sony Pictures’ after party, for which Breitling was an Official Partner.