Beaverbrooks makes bumper donations to charity to mark its centenary year

Anna Blackburn, managing director of Beaverbrooks.

Beaverbrooks is celebrating its 100th anniversary this year, and is using the occasion to double down on its company-wide charitable work.

The 71-store jeweller has already donated £13m to over 750 charities since 2000, thanks in part to a commitment to double any money raised by its employees’ fundraising efforts.


For the whole of its centenary year, Beaverbooks will give even more when its team raises money.

“We encourage and incentivise all our people to get involved in fundraising and awareness of good causes and this year we are increasing our contribution as a company. In previous years, Beaverbrooks has matched any money raised by one of our people so that if they raise £1000, we will match it with £1000. This year, in our 100th year, we are double-matching what is raised, so if somebody raises £1000, we will add £2000, making it £3000 to whatever charity they are supporting,” Beaverbrooks managing director Anna Blackburn tells WatchPro in The Big Interview for April.

Beaverbrooks has consistently been recognised in The Best Companies to Work For in the UK by the Sunday Times, and will be even more generous to its people this year.

“There are a number of additional things we are doing to mark our 100th year. Everybody in the business will have an extra day off this year to celebrate their birthdays as a way of celebrating our birthdays, and they will be given £100 — after tax — to go out and enjoy themselves. Mark Adlestone [Beaverbrooks chairman] and I are investing a lot of time this year to do a tour of regional lunches with our managers, supervisors and people that have been with us for five or more years. Our conference will be a big celebration with all of our managers and assistant managers,” Ms Blackburn reveals.

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