Quintessentially British clothing manufacturer Barbour will launch its new range of watches at Basel later this month.
Helen Barbour, chairwoman and fifth generation member of the 120-year-old -family business, will be at Basel to introduce the range which will go on sale in the autumn.
Swiss made movements will be at the heart of the collection while straps will be crafted from Barbour’s own British-made fabrics and case designs will use the brand’s motifs.
The collection of ladies and men’s watches will be designed, marketed and distributed by Zeon Limited under the Barbour and Barbour International brand names.
David Godfrey, Barbour’s Global Licensing Manager said “Barbour is known across the world for its iconic clothing, accessories and footwear. Developing a collection of watches is a natural evolution in our brand extension as we work towards our goal of becoming the best British lifestyle brand worldwide. The watches we have developed with Zeon are smart, contemporary classics that include features which are unique to Barbour such as our exclusive tartans and Barbour studs.”
Zeon Limited will initially offer the watches through Barbour retail stores, select, high-end UK department and jewellery stores before moving into similar outlets across Europe, the US and Asia.
Richard Tibber, Managing Director from Zeon said “"As a British Company we are delighted to be associated with such an iconic British Brand. The Barbour and Barbour International watch collections will be totally designed in Britain. We are excited to be launching the collection at the BaselWorld Watch fair on March 27th".