Accurist, a British brand with lineage stretching back to its creation in 1946 London, is reclaiming its place at the heart of the mainstream watch market after a major relaunch by its owner Time Products.
It will be presenting the highlights of a brand new 76-watch Accurist collection at WATCHPRO Christmas Market, which takes place from December 2-4 at a showroom under the festive lights of Piccadilly Circus on London’s Regent Street.
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Accurist’s history is key to the relaunch, according to Time Products, whose team spent thousands of hours interrogating the brand’s archive for inspiration that has fed into today’s new collections.
An overarching philosophy behind the relaunch is to re-establish Accurist’s reputation for making high-quality watches at affordable prices that “punch above their weight” in terms of styling, build quality and materials, the company promises.
They all sit within a price range of £119 to £219, but still use materials such as high grade stainless steel, semi-precious stones, sapphire crystal glass, and real leather.
So confident is Time Products in the build quality of the Accurist collection that each watch comes with a five year guarantee.
There are seven collections in the new line up — Origin, Rectangle, Everyday, Jewellery, Aviation, Dive, and Classic — each inspired by a distinctive vintage watch from the archive.
There is also a focus on personalisation, with watches using quick-release interchangeable straps and customers given the opportunity to have a message engraves on the case back.
WATCHPRO CHRISTMAS MARKET
WATCHPRO Christmas Market takes place in a retail store space right under the Piccadilly Circus Christmas lights on Regent Street; one of the highest footfall destinations in London from December 2-4.
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Exhibitors & Partners at WATCHPRO Salon 2022:
