Black Friday conjures up images of the major ecommerce players, department stores and supermarkets slashing hundreds of pounds of flat screen TVs, but Swiss luxury watch brand Armand Nicolet is going a great deal further.
The watchmaker is giving customers the opportunity to save 30% from the price of any watch bought direct from the atelier using discount code BLACK17.
The majority of Armand Nicolet’s watches retail for around £2000-£5000, so the savings will be substantial, but the most expensive pieces cost close to £25,000, so a 30% discount would be worth £7500.
The code goes live at midday UK time on 23rd November.