Luxury timepieces retailer Watches of Switzerland has ramped up its digital and social media activities for SIHH this week by producing live video updates from the show.
The Aurum Holdings brand has partnered with British GQ to create generate and create content from the show, including reports on new products and trends, and interviews with industry executives.
Watches of Switzerland has been active on all social media platforms including Instagram, Twitter, Facebook and You Tube. It has also held a series of 30-minute panel discussionsthat have been broadcast through ‘Facebook Live’.
The discussions have been led by Aurum CEO Brian Duffy and his team of senior buyers, along with input from timepieces expert and journalist Bill Prince. Viewers have had the opportunity to ask questions and engage with the panel on the latest watch topics.
VIEW WATCHES OF SWITZERLAND’S SIHH DAY ONE HIGHLIGHTS AND PANEL DISCUSSION BELOW.