Industry newcomer Vector has used Baselworld to officially unveil what it is dubbing a “next-generation” smartwatch complete with 30-day battery life.
As exclusively revealed by WatchPro last month, the brand is being headed by Joe Santana, the former chief executive and president of Timex Group. His team of developers includes ex-Nike designer Steve Jarvis and Vector CTO Andrei Pitis.
The brand is vowing to provide a more “personalised and intuitive” smartwatch experience with a product that aims to meld traditional watch design with the latest technology.
Introduced to members of the press, including WatchPro, as a stylish and desirable piece of jewellery rather than a gadget, Santana and his colleagues believe the device can fill the gap in the market left by fashion-focused smartwatches lacking technological innovation, and technology-orientated wearables.
Notable features of the watch include 30-day battery life, compatibility with iOS, Android and Windows platforms, a sensor-activated notification system which allows users to acknowledge messages with the flick of a wrist, and built-in contextual awareness that allows the device to understand patterns in user behaviour.
Launch dates, pricing and full product specifications will be released at a later date, but Vector has confirmed that two designs will be available to pre-order online: the Luna, a round model; and the Meridian, a rectangular design.