Former Zenith boss Thierry Nataf has taken over the top job at watch brand Slyde.
He will now head up the touch-screen digital watch brand that was founded in 2011 by Jorg Hysek.
Slyde has been working on raising its profile of late through sponsorships of global poker tournaments.
Nataf spent eight years at Zenith, from 2001 to 2009. His was a controversial tenure at Zenith, during which time the number of the brand’s UK stockists dropped dramatically.