STORE ENVY: Montblanc, Sanlitun, Beijing

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A team of Hollywood guests including Nicholas Cage and Jessica Alba headed to the official gala opening of MontBlanc’s biggest ever concept store in Sanlitun, Beijing, last month and the space is certainly something to envy.

The new four-storey flagship has been designed to be the most innovative store space possible and features giant screens and high glass walls contrasted by more traditional dark wood display cases.

The new store houses the brand’s watch and jewellery collections, as well as its leather goods, and at the brand has used the store opening to unveil its Princesse Grace de Monaco collection.

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This article was taken from the July 2012 issue of WatchPro magazine, out now. To view a digital version of the magazine click here.
 

 

 

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