STORE ENVY: Hour Passion, Oxford Street, London

The second of these multi-brand concept stores from the Swatch Group has opened in one of London’s busiest shopping hubs.

The slick-looking store, which is divided across two levels of the 270sqm building, houses Longines, Rado, Union Glashütte, Tissot, Calvin Klein Watches & Jewelry, Balmain, Mido, Hamilton, Certina, Swatch and Flik-Flak. Each maintains its brand identity in its own individual retail space. Design features include cut stone, wooden floors, and stone tiles set against a backdrop of glass and polished surfaces.

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