Smart Turnout launches second John Lewis pop-up

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British menswear brand Smart Turnout using its second pop-up at John Lewis on London’s Oxford Street to showcase its range of Swiss made watches and straps.

The pop-up, running until mid-March, takes prime position in the ground floor menswear department and follows the success of its inaugural event in April 2013.

Smart Turnout’s collection of Nato strap-mounted Swiss made watches is a prominent part of the display.

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The brand was launched nearly 20 years ago when founder and Scots Guards officer Philip Turner went in search of an English manufacturer to make him an exemplary jumper in his regimental colours, a requirement of participation in the Grand Military Race at Sandown.

Smart Turnout now has stockists in 20 countries and has recently opened an office in Japan.

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