It is a safe bet that when John Lewis, Beaverbrooks and TH Baker (including its fast-growing online watch shop House of Watches) all agree to stock a breakthrough timepiece like the Emporio Armani Connected smartwatch, public excitement and sales will soon follow.
This could be the must-have gift for Christmas, and on-trend men finding it under the tree will not be disappointed.
The masculine smartwatch combines edgy styling with all the latest wearable functionality that Android Wear 2.0 brings, including connectivity to both Android-based and Apple smartphones.
Apps include activity tracking, music streaming, Google Assistant, weather, social media and other communications alerts.
The waterproof 46mm black PVD coated steel watch comes with the option of leather, silicone or steel straps and bracelets. It is for sale for £311.