Richard Mille, founder of his eponymous watch brand, says the company is rapidly increasing production and will make around 4600 timepieces next year, an increase of 30% units in just two years.
The number may seem small, but this is a watch business that made only 70 of this show stopping limited edition McLaren F1 RM 50-03 and priced them at $1 million (£760m) each.
They sold out before their official on sale date.
The RM 50-03 tourbillon split seconds chronograph ultralight McLaren F1 weighs less than 40 grams – including the new strap – which Richard Mille claims is the lightest mechanical chronograph ever made.
The 31mm x 32mm carbon case is injected with graphene, as is a transverse cage.
This adds strength, but not weight to this beautiful watch.