Swiss watch brand Roamer has entered eight House of Fraser stores with plans to roll the brand out across the department store group’s chain next year.
House of Fraser stores in Birmingham, Bristol, Croydon, Dundrum, Glasgow, Guildford, Manchester and Richmond took stock of the brand this month.
The watches are stocked within the stores’ Watch Station concessions and Roamer said it has plans to open up accounts with further House of Fraser stores in 2014.
Roamer brand marketing manager Julie Halford said: "After a successful year celebrating the 125th year of the brand we are excited to announce our partnership with Watch Station in House of Fraser.
"We look forward to a long and lasting relationship with House of Fraser as one of the UK’s iconic department stores.”
Roamer watch lines stocked by House of Fraser stores include the Swiss Elegance, Superior, Vanguard, Limelight, Ares, Odeon Lady, Ceraline Saphira and Dreamline Arc, which have retail prices ranging from £189 to £475.