Omega has opened a special invite-only residence for the duration of the Olympic Games, dubbed a “hub of social activity”.
The brand, which is the official timekeeper of the 2012 Games, launched the Georgian residence – Omega House – at the weekend, with a celebrity-filled opening event.
Guests included actress and Omega ambassador Nicole Kidman, her husband Keith Urban, British actors Eddie Redmayne and Kit Harrington and fashion designer Henry Holland. Pulp front man Jarvis Cocker took the role of DJ during the opening party.
The Omega House will remain “a hub of Omega’s social activities” until August 12 when the Olympics’ closing ceremony takes place.
The Georgian townhouse is in London’s Soho and will play host to Omega-invited guests. It is described as a luxurious retreat from the hustle and bustle of streets and venues in the Olympic host city.
The design of the house is said to mirror the many lifestyle aspects and important collections that Omega offers, including its Ladymatic Lounge, named for the brand’s stylish mechanical watch for women, is subtly decorated in elegantly classic tones.
There is also the space-themed Speedmaster Bar, named after the first watch to be worn on the moon and a nod to Omega’s nearly half-century relationship with NASA.
At the back of the house is its Magic Garden, a furnished outdoor area that features a large screen television where the Olympic can be watched.
Omega president Stephen Urquhart said: “We were delighted with the enthusiastic reception the Omega House received on this opening night. All of us at Omega have been looking forward to this evening and it exceeded our expectations.”
The house was renovated by the watch brand to include decking outside, new flooring, new bathrooms and walls painted in English Heritage pain colours.
“We have been pleased to have the opportunity to offer a facelift to an important London building in one of the city’s most historic quarters,” Urquhart added.