Omega extends Olympics partnership through to 2032 — 100 years after first working together

Swatch Group's Nick Hayek and the IOC's Thomas Bach race to a photo finish.Swatch Group’s Nick Hayek and the IOC’s Thomas Bach race to a photo finish.

Omega has committed to an extension of its global partnership with the International Olympic Committee right through to the 2032.

The 2032 summer Olympics will be the 35th of the modern era, and will mark 100 years since Omega first started working with the event at the 1932 Olympic Games in Los Angeles.

Over the last century, Omega has served as Official Timekeeper 27 times and has developed  and introduced some of the most important timekeeping equipment in the world, including the starting pistol, touchpads for swimming and the Scan ’O’ Vision MYRIA photofinish camera, which made its Olympic  Games debut in Rio  and can capture 10,000  digital images per second.

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The announcement of the partnership extension was made at the Olympic Museum in Lausanne, Switzerland, by  Nick  Hayek, CEO of Swatch Group, Raynald Aeschlimann, president and CEO of Omega; and IOC president Thomas Bach.

Nick Hayek and Thomas Bach sign the extension agreement that will see Omega partner with the Olympics through to 2032.

Nick Hayek and Thomas Bach sign the extension agreement that will see Omega partner with the Olympics through to 2032.

“The Olympic Games is one of the most emotionally-stirring events in the world, with an Olympic medal as the ultimate sporting dream. Its message of unity through sport is deeply compelling for people everywhere. From whichever media platform available, people tune in and cheer for their favoured athletes. We at Omega are honoured, that since 1932 we have been part of creating this emotion by measuring the fractions of a second or the distances that will decide between gold, silver and bronze. We are happy and proud to continue this tradition until 2032, which will mark one hundred years of partnership between OMEGA and the  Olympics,” said Mr Hayek.

The IOC’s Mr Bach welcomed  Omega’s  extended  partnership: “Omega is the world’s leader in sports timekeeping, and the extension of our agreement through to 2032 means Olympic athletes will continue to be able to rely on Omega’s expertise. 2032 is an important milestone, as it will mark 100 years since the Olympic Movement was first able to count on Omega’s timekeeping solutions.”

Swatch Group and IOC executives highlight 100 years of Omega working with the Olympics.

Swatch Group and IOC executives highlight 100 years of Omega working with the Olympics.

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