Olivia Burton targets female fashion shops in USA

Olivia Burton is hoping to crack the lucrative USA market next year when it exhibits at the Project Vegas trade show in Las Vegas in August.

It will be the only trade exhibition attended by Olivia Burton this year, and the first time the brand has been presented in North America.

The emerging British brand, which positions itself as a trend-driven catwalk fashion house for vintage watch lovers, will present its Spring/Summer 2016 collection at the event.

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“Following our success in the UK and in Europe international expansion is a real area of growth for us. We are looking to strengthen our presence within America over the next year by building on the success we are seeing through retailers such as Anthropologie and Modcloth. Project enables us to reach a wide audience of buyers and we hope to forge strong relationships with key retailers who we can grow the brand with,” said Olivia Burton director and co-founder Jemma Fennings.

Project Vegas is an exclusive women’s only fashion event, exhibiting established brands, as well as new brands in the marketplace, all in one location.

The show is attended by retailers including Bloomingdales, Urban Outfitters, Saks Fifth Avenue and Macys, as well as an increasing number of international attendees such as ASOS and La Maison Simons.

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