Larsson & Jennings marks milestone with five releases in five weeks

solaris

Swiss made watch brand Larsson & Jennings, which began life as a direct-to-consumer e-commerce watch business, is marking a milestone achievement with the release of new timepieces.

In celebration of its fifth birthday Larsson & Jennings will be introducing new styles – one each week for five weeks.

To kick off the celebrations the brand has unveiled the Solaris, a dynamic and colourful range of sunray dials.

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The timepiece range, which is available across the classic Lugano and Norse styles, starts from £220.

As the brand approached its anniversary it was announced that Larsson & Jennings was looking to expand its network of retail partners.

Last month newly appointed head of sales, Paul Nolan, told WatchPro’s editor, Rob Corder,: “Our aims are to bring the aesthetics and quality of our watches to watch retailers. We feel we hit an entry price point for a Swiss Made watch that represents affordable luxury.”

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