Kennett’s wholesale business up 50% this Christmas

Watch brand Kennett said it is on track to deliver strong growth this Christmas as it plots to expand globally in 2014.

The brand, which is now in its third year of trading, has recorded a 25% increase in sales through its transactional website that sells direct to consumers. Its wholesale business, meanwhile, is up 50% on figures from the comparable festive period in 2012.

Kennett founder Tom Kennett told WatchPro: "Statistics from the last 10 days of trading are very encouraging. We are seeing much greater consistency this year in daily spending and our volumes and sales have increased a lot on last year.

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"Whilst we are still a modestly sized brand, we see these signs as firm indication that 2014 will be a strong year for us as we push to grow our markets in the UK and abroad, particularly offline."

Kennet has recently ramped up its stockists, adding new stores including Tic Watches, WatchWarehouse, The Watch Hut and Watches2U.

Kennett said: "We are extremely proud to have gained further top online retail partners this year. It is essential for our future that we are stocked in leading stores and in terms of the UK we have majority of the leading online names now onboard. We are increasingly selective as to who we work with and we are looking to support our partners as best we can."

Looking forward to 2014, Kennett said that the watch brand will continue to push for international expansion as well as growing its UK sales, headed up by newly appointed sales manager Tom McCulloch.

Kennett said: "In just a few short months we have managed to extend our online network further after meeting a number of target clients at this year’s London Watch Show. 2014 will be about developing our online sales further as well as a renewed focus on opening up bricks-and-mortar national accounts. We have interest from a number of department stores, as well as national chains and independent stores."

To support the projected growth Kennett has invested in improving operations at its base in Glasgow. It has hired a number of new staff in support roles such as logistics, administration and marketing and has invested in upgrading its IT systems. It has also ramped up servicing facilities at its headquarters, allowing it to service its watches in house.

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