Juicy Couture opens flagship on Regent Street

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By Deepa Narwani

Juicy Couture opened its new flagship store last week on Regent Street and will display its full collection of watches with a focus on the new autumn/winter ranges.

The latest collection, Surfside, will be available in the store in its three variations; rose gold-plated stainless steel, yellow gold-plated stainless steel and high polished stainless steel.

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Juicy Couture president and chief executive LeAnn Nealz said: “The interior of the new shop is influenced by the Regent style and is a great addition to the West End’s premier shopping street. The store really celebrates this city, a place near and dear to Juicy’s heart—it’s the perfect mix of LA and London.”

Since the store debuts in time for London’s Olympics games, the window displays that it has built will celebrate the Games.

“We are thrilled with the timing of this opening, as it coincides with an event that creates global unity. We are very proud to be able to offer our collection to girls all around the world, from Regent Street to Beijing and beyond,” Nealz added.

Collection will also include women’s, girls, baby apparel, accessories, fragrance and jewellery.

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